Designers against Aids - Interview with Ninette Murk

Ninette Murk, die Gründerin von der Kampagne "Designers Against AIDS", sprach in einem Interview über die Arbeit mit Tokio Hotel!

Ninette Murk, the founder of the campaign "Designers Against AIDS" gave an interview and also talked about her work with Tokio Hotel!

2. Why did you think about Tokio Hotel for your H&M campaign ? They are a lot criticized by the medias so people could had boycott DAA because you work with them…

I knew that Tokio Hotel has a lot of very motivated fans in the age group of 12 – 24 years and that’s exactly the group of people we try to reach with our safe sex message! H&M didn’t want them at first, they thought they only had fans in Germany ;-) But I persuaded them and now they are very happy that they agreed!

3. Were you surprised of the support  for DAA from their fans ? Did it ever happened before that the fans of an artist gave a massive support or start fan action with your products ?

I was extremely surprised! Never before did we get such massive support as from the TH fans.

Das komplette Interview könnt ihr HIER lesen! / Read the full interview HERE!